Velvet Coffee
Client
Velvet
Category
Branding
Date
Introduction
Velvet Coffee is a fast-growing specialty coffee chain that sources the highest quality beans from small farms around the world and pays great attention to every detail in the preparation process.
Introduction
Velvet Coffee is a fast-growing specialty coffee chain that sources the highest quality beans from small farms around the world and pays great attention to every detail in the preparation process.
Problem
The old branding was visually inconsistent between different cafes. The identity looked cheap and did not convey the premium quality of the coffee. The digital presence was weak and did not help with attracting new customers.
Problem
The old branding was visually inconsistent between different cafes. The identity looked cheap and did not convey the premium quality of the coffee. The digital presence was weak and did not help with attracting new customers.
Solution
We developed a warm minimalist brand system with a custom wordmark, carefully selected warm color palette, and unified style guidelines for all touchpoints including packaging, menu boards, interior signage, and social media.
Solution
We developed a warm minimalist brand system with a custom wordmark, carefully selected warm color palette, and unified style guidelines for all touchpoints including packaging, menu boards, interior signage, and social media.
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UI/UX and web designer focused on creating thoughtful digital experiences that combine clear structure, intuitive interactions, and strong visual design.
© 2026 Orven.
All rights reserved
UI/UX and web designer focused on creating thoughtful digital experiences that combine clear structure, intuitive interactions, and strong visual design.
© 2026 Orven.
All rights reserved