Lumina Cosmetics Campaign
Client
Lumina
Category
Digital Marketing & Branding
Date
Introduction
Lumina is a premium natural skincare brand founded in 2019 that creates highly effective products using only the finest organic and sustainably sourced ingredients. The brand focuses on clean beauty, visible results, and luxurious sensory experience. Their goal was to move from a small niche player to a recognizable name in the competitive luxury skincare segment and build a loyal community of customers who value both efficacy and aesthetics.
Introduction
Lumina is a premium natural skincare brand founded in 2019 that creates highly effective products using only the finest organic and sustainably sourced ingredients. The brand focuses on clean beauty, visible results, and luxurious sensory experience. Their goal was to move from a small niche player to a recognizable name in the competitive luxury skincare segment and build a loyal community of customers who value both efficacy and aesthetics.
Problem
Despite high product quality, the brand lacked a unified visual language. Social media content was inconsistent, the website looked cheap, and there was almost no brand recognition in the competitive beauty market. Sales were unstable and depended heavily on promotions.
Problem
Despite high product quality, the brand lacked a unified visual language. Social media content was inconsistent, the website looked cheap, and there was almost no brand recognition in the competitive beauty market. Sales were unstable and depended heavily on promotions.
Solution
We created a soft, feminine yet minimalist brand identity with a custom typography system and delicate color palette. A full content strategy was developed along with a 3-month visual campaign for Instagram and Pinterest. We also completely redesigned product pages and improved the checkout process.
Solution
We created a soft, feminine yet minimalist brand identity with a custom typography system and delicate color palette. A full content strategy was developed along with a 3-month visual campaign for Instagram and Pinterest. We also completely redesigned product pages and improved the checkout process.
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UI/UX and web designer focused on creating thoughtful digital experiences that combine clear structure, intuitive interactions, and strong visual design.
© 2026 Orven.
All rights reserved
UI/UX and web designer focused on creating thoughtful digital experiences that combine clear structure, intuitive interactions, and strong visual design.
© 2026 Orven.
All rights reserved